As the transport hire sector is extremely competitive, you need to make sure your business stands out among all the others, gaining attention from prospective clients. Take some time to decide what makes your company different to your competitors, and demonstrate why customers should choose you.
Once you have focused on the aspects of your business that are better than your rivals, you need to let potential clients know about them.
What do your customers need to know?
Initially, focus on the supply chain to see if anything there is different to your competitors’ – something unique to your company. You may obtain all your materials, vehicles or components from the UK, for instance, or you may source your vehicles from an exotic location, making them unique.
If this is the case, you can include the information in a marketing campaign, so that your customers realise it too. If you support ethical supply methods, use that in your marketing campaign. Include any aspect that makes your company unique.
How do you manufacture your goods?
There may be elements of your manufacturing process you can reveal to your customers, so that you stand out from others in your industry. For example, you may have been the first transport hire company to offer a specific deal, or the only one to use a special process.
If you use a process that improves the quality and value of transport hire, speak out and let customers know. If you have created a new way to hire out vehicles that offers extra value, consider whether this information would make you stand out among your competitors.
Your company
Consider what is different or unique about your company and the way it is managed. Do you have benefits that others in the transport hire industry are unlikely to have? Maybe your standards for customer service are much higher than others, and you may even have won an award for customer excellence.
Tell everyone about it as part of your marketing process.
Developing your Unique Selling Point
Devote some time to developing your Unique Selling Point (USP), so that you can focus on it in your marketing campaign. To be able to devote more time to this, consider outsourcing accounting functions so that you have more available resources and time, in order to pursue other business opportunities and use your own specialist skills.
To discuss how you can make your company stand out from the crowd, give us a call today. We will be happy to assist with any queries you may have.